Less admin, more tail wags.
Scheduling, payments, and client management in one beautiful platform designed specifically for modern dog groomers who value peace of mind.
Revenue
$4,280
Bookings
64
Clients
42
Booking confirmed
Bella · Full Groom · Tomorrow 9am
Trusted by groomers across New Zealand
Features
Everything you need to run a happy salon
From booking to checkout, our tools help you focus on what matters most — the dogs in your care.
Smart Scheduling
Drag-and-drop calendar that prevents double bookings and optimises your daily flow automatically.
Two-Way SMS Chat
Customers can confirm, cancel, or reschedule by text. Smart keyword replies and two-way conversations built in.
Digital Pet Profiles
Store vaccination records, grooming notes, vet info, coat type, allergies, and photos all in one place.
Seamless Payments
Accept payments via Stripe, Square, or in person. Dynamic size-based pricing with online deposit collection to secure bookings.
Customer Portal
Your clients get their own branded portal to book, view history, and manage their pets.
Business Insights
Visual reports on revenue, popular services, and client retention to help you grow smarter.
Professional Emails
Beautiful branded emails for confirmations, reminders, and invoices. Full control over which notifications to send.
AI Chatbot for Clients
Give your customers instant answers about services, pricing, and grooming — powered by AI that learns your business.
Multi-Pet Bookings
Customers with multiple pets can book them all at once. Each pet gets its own service, price, and time slot.
6 bookings today
All confirmed via SMS
Built for Groomers
More than just bookings — it's your whole business in one place.
Whether you're a solo groomer or running a team, Lumi gives you the tools to delight your clients and grow your business.
- Report cards with photos after every groom
- Review collection & loyalty programme
- Automated workflows & marketing
- White-label emails with your brand
- Two-way Google Calendar sync
- Dynamic size-based pricing
Testimonials
Loved by groomers
I used to lose track of bookings in my diary and spend my evenings texting clients back. Now everything just runs — I actually get to enjoy my weekends again.
Tash Rewiti
Dirty Paws Grooming, Tauranga
Honestly didn't think I needed software until I tried Lumi. My regulars book themselves now and the reminders have cut my no-shows in half. Wish I'd switched sooner.
Mel Sutherland
Suds & Scissors, Kapiti Coast
Having all the coat notes and allergy info right there when a dog comes in makes such a difference. My staff don't have to ask me every five minutes anymore.
Jordan Te Huia
Good Boy Grooming Co, Hamilton
Pricing
Simple, transparent pricing
Choose the plan that fits your salon. No hidden fees. All prices in NZD including GST.
Seedling
I just need online bookings
- Online booking page
- 1 staff member
- 50 bookings/month
- 100 SMS/month included
- Email reminders
- Customer & pet profiles
- Grooming notes & history
- Basic analytics
- Vaccination tracking & medical notes
- Working hours & time blocks
- Per-service buffer time
- Advance booking limits
- Dynamic pricing (size/breed/coat)
- Mobile friendly
Grow
I want to grow my business
- Everything in Seedling
- Basic landing page (4 sections)
- 2 staff members
- 150 bookings/month
- 200 SMS/month included
- SMS + Email notifications
- Customer portal
- Client self-rescheduling
- Business branding (logo, colors)
- Custom email branding
- Report cards
- Review management
- Waitlist management
- Recurring bookings
- Multi-pet bookings
- iCalendar feed
- Product inventory
- Gift certificates
- Photo gallery
Bloom
I'm an established business
- Everything in Grow
- White-label emails
- Full landing page (7 sections)
- 5 staff members
- Unlimited bookings
- 350 SMS/month included
- Embeddable booking widget
- Quote calculator
- Loyalty programme
- Promo codes
- Gift certificates
- No-show protection
- Intake forms & waivers
- Marketing automations
- SMS templates & keyword automation
- AI assistant
- Customer-facing AI chatbot
- Membership plans
Seedling and Grow include a 14-day free trial. No credit card required.