Our Journey
From a side project to a platform trusted by groomers across New Zealand.
The Spark
After years of dog training and seeing how groomers struggled with outdated tools, Tane picked up coding and started building something better.
The Spark
After years of dog training and seeing how groomers struggled with outdated tools, Tane picked up coding and started building something better.
First Beta
A handful of NZ groomers tested the early version and helped shape every feature from the ground up — real feedback from real businesses.
First Beta
A handful of NZ groomers tested the early version and helped shape every feature from the ground up — real feedback from real businesses.
Public Launch
Lumi went live with online bookings, automated reminders, payments, and a customer portal that pet parents love.
Public Launch
Lumi went live with online bookings, automated reminders, payments, and a customer portal that pet parents love.
Growing Fast
Groomers across New Zealand now run their businesses with Lumi, managing thousands of bookings every month.
Growing Fast
Groomers across New Zealand now run their businesses with Lumi, managing thousands of bookings every month.
“I wanted to build something that
actually helps people in this industry.”
-- Tane, Founder
What We Believe
The principles that guide every line of code and every conversation we have.
Built from the Industry
Lumi comes from years spent working with dogs and their owners. Every feature is shaped by real conversations with groomers, not guesswork.
Simple by Design
No bloat, no confusion. Just the tools you need to run your business, designed to be intuitive from day one.
Always Improving
We ship updates every week based on real groomer feedback. Your voice shapes the product.
Privacy First
Your data and your clients' data are treated with the utmost care. We never sell information to third parties.
100+
Groomers
25,000+
Bookings managed
7,500+
Pet parents
4.9
Average rating
A dog trainer who learned to code
Tane runs 100% K9, a dog training business based in Auckland. Working hands-on with dogs and their owners every day gave him a deep understanding of the pet industry — and the gaps in the software available to it.
He picked up coding to do something about it. The goal was straightforward: build the platform that groomers actually deserve — one that's beautiful, reliable, and built by someone who genuinely loves working with animals and the people who care for them.
Made with care,
in Aotearoa
Lumi is designed and built in New Zealand. We believe in doing things the Kiwi way -- with honesty, hard work, and a genuine desire to help our community thrive.
