Invest in your
grooming business
Choose the plan that grows with you. Simple, transparent pricing with no hidden fees. All prices in NZD including GST.
No hidden fees
What you see is what you pay. All prices in NZD including GST.
14-day free trial
Try Seedling or Grow free for 14 days. No credit card required.
Cancel anytime
No long-term contracts. Upgrade, downgrade, or cancel whenever you need.
Seedling
I just need online bookings
billed monthly
14-day free trial
Start Free Trial- Online booking page
- 1 staff member
- 50 bookings/month
- 100 SMS/month included
- Email reminders
- Customer & pet profiles
- Grooming notes & history
- Basic analytics
- Vaccination tracking & medical notes
- Working hours & time blocks
- Per-service buffer time
- Advance booking limits
- Dynamic pricing (size/breed/coat)
- Mobile friendly
Grow
I want to grow my business
billed monthly
14-day free trial
Start Free Trial- Everything in Seedling
- Basic landing page (4 sections)
- 2 staff members
- 150 bookings/month
- 200 SMS/month included
- SMS + Email notifications
- Customer portal
- Client self-rescheduling
- Business branding (logo, colors)
- Custom email branding
- Report cards
- Review management
- Waitlist management
- Recurring bookings
- Multi-pet bookings
- iCalendar feed
- Product inventory
- Gift certificates
- Photo gallery
Bloom
I'm an established business
billed monthly
Payment required
Get Started- Everything in Grow
- White-label emails
- Full landing page (7 sections)
- 5 staff members
- Unlimited bookings
- 350 SMS/month included
- Embeddable booking widget
- Quote calculator
- Loyalty programme
- Promo codes
- Gift certificates
- No-show protection
- Intake forms & waivers
- Marketing automations
- SMS templates & keyword automation
- AI assistant
- Customer-facing AI chatbot
- Membership plans
Flourish
I want everything
billed monthly
Payment required
Get Started- Everything in Bloom
- White-label emails
- Unlimited staff
- 500 SMS/month included
- Landing page + custom CSS
- Xero accounting sync
- Membership plans
- Gift certificates
- No-show protection
- Staff commissions & payroll
- Custom domain
- Priority support
- AI assistant
- Customer-facing AI chatbot
Seedling and Grow include a 14-day free trial. No credit card required.
Compare all features
Every plan includes our core grooming tools. Choose the tier that matches your business needs.
| Feature | Seedling $49/mo | Grow $79/mo | Bloom $129/mo | Flourish $179/mo |
|---|---|---|---|---|
| Online booking page | ||||
| Per-service buffer time | ||||
| Advance booking limits | ||||
| Staff members | 1 | 2 | 5 | Unlimited |
| Bookings per month | 50 | 150 | Unlimited | Unlimited |
| SMS included/month | 100 | 200 | 350 | 500 |
| Email reminders | ||||
| SMS notifications | ||||
| Customer portal | ||||
| Client self-rescheduling | ||||
| Landing page | Basic (4 sections) | Full (7 sections) | Full + custom CSS | |
| Business branding | ||||
| Report cards | ||||
| Review management | ||||
| Recurring bookings | ||||
| Multi-pet bookings | ||||
| Photo gallery | ||||
| Product inventory | ||||
| Loyalty programme | ||||
| Promo codes | ||||
| Gift certificates | ||||
| No-show protection | ||||
| Embeddable widget | ||||
| Marketing automations | ||||
| SMS templates & keywords | ||||
| Xero accounting sync | ||||
| Membership plans | ||||
| AI assistant | ||||
| AI chatbot for customers | ||||
| Staff commissions | ||||
| Custom domain | ||||
| Priority support |
Frequently asked questions
Everything you need to know about our pricing and plans.
Ready to grow your
grooming business?
Start with a free 14-day trial on Seedling or Grow. No credit card required. See why groomers across New Zealand trust Lumi.
Get Started Free