40+ Features

Everything you need to run your grooming business

Replace the spreadsheets, paper calendars, and disconnected tools. Lumi brings scheduling, payments, communication, and client management into one beautiful platform.

SchedulingPet managementCommunicationPaymentsClient experienceBrandingInsights
Scheduling

Smart scheduling that fills your day

A drag-and-drop calendar built for groomers. Prevent double bookings, manage time blocks, and let clients book themselves online.

Drag-and-drop calendar

Visual daily and weekly views. Move appointments with a drag. See your whole team at a glance.

Online booking page

A branded page where clients pick their service, pet, and preferred time — 24/7.

Multi-pet bookings

Customers with multiple pets book them all in one session. Each pet gets its own service and time slot.

Recurring bookings

Set up weekly, fortnightly, or monthly repeating appointments for your regular clients.

Per-service buffer time

Automatically block cleanup or prep time before and after each service type.

Advance booking limits

Control how far ahead clients can book and set minimum notice periods.

Dynamic pricing

Automatically adjust pricing based on breed, coat type, and size — no manual quoting needed.

Working hours & time blocks

Set your availability, lunch breaks, and custom time blocks. Only show open slots to clients.

Waitlist management

When your day is full, clients join a waitlist. Fill cancellations instantly.

Customer profiles

Contact details, booking history, communication preferences, and account balances.

Digital pet profiles

Breed, weight, coat type, temperament, allergies, and special handling instructions.

Vaccination tracking

Track vaccine records with expiry alerts. Add vet details and medical notes.

Grooming notes & history

Record blade lengths, styles, and preferences. Never forget how a dog likes to be groomed.

Pet photo gallery

Before-and-after photos for every visit. Track coat condition over time.

Breed autocomplete

400+ breeds with automatic size and coat type detection. Speeds up new pet setup.

Pet management

Every dog remembered, every detail tracked

Complete digital profiles for every pet. Vaccination records, grooming history, temperament notes, and photos — all in one place.

Communication

Stay connected without the phone tag

Two-way SMS, automated reminders, and professional branded emails. Your clients hear from you at exactly the right time.

Two-way SMS conversations

Real text message conversations with clients. No app download required.

Smart keyword auto-replies

Clients text CONFIRM, CANCEL, or RESCHEDULE and the system handles it automatically.

Automated reminders

Booking confirmations, reminders 24 hours before, and follow-up messages after the groom.

Professional branded emails

Beautiful confirmation and reminder emails styled with your business branding.

White-label emails

Your logo, colours, and domain on every email. Clients see your brand, not ours.

SMS templates

Pre-written message templates for common scenarios. Consistent, quick, professional.

Scheduled messages

Compose now, send later. Time your messages for maximum impact.

Payments

Get paid on time, every time

Stripe-powered online payments, deposit collection, gift certificates, and no-show protection. Your revenue, secured.

Online payments via Stripe

Accept cards at booking or on the day. Automatic reconciliation and payout tracking.

Deposit collection

Require deposits at booking time to reduce no-shows and secure your income.

Gift certificates

Let clients purchase gift cards online. Recipients redeem them at checkout.

Promo codes

Create percentage or fixed-amount discount codes for campaigns, referrals, or specials.

No-show protection

Cancellation policies, card-on-file, and configurable late-cancel fees.

Quote calculator

Generate custom quotes based on breed, services, and coat condition. Share instantly.

Xero accounting sync

Invoices, payments, and revenue flow automatically into your Xero account.

Staff commissions & payroll

Track commission rates per staff member and generate payroll-ready reports.

Customer portal

A branded portal where clients manage bookings, view their pets, and check their history.

Client self-rescheduling

Let clients move their own appointments within rules you set. Less phone calls for you.

Post-groom report cards

Send photo report cards after every groom. Coat condition, behaviour notes, and recommendations.

Review collection

Automatically request reviews after appointments. Display them on your landing page.

Intake forms & waivers

Collect pet info and signed waivers before the first appointment. Fully digital.

Loyalty programme

Reward repeat clients with points, stamps, or visit-based rewards. Fully automated.

Membership plans

Offer subscription-based grooming packages. Recurring revenue on autopilot.

Client experience

A five-star experience for every client

A branded portal, post-groom report cards, review collection, and loyalty rewards. Your clients will love you even more.

Branding

Your brand, everywhere

A customisable landing page, branded emails, embeddable widgets, and custom domains. Look professional from day one.

Customisable landing page

Up to 7 sections including hero, about, services, gallery, testimonials, and contact.

Business branding

Your logo, colours, and style applied across booking pages, emails, and the portal.

Embeddable booking widget

Drop a booking widget into your existing website with a single line of code.

Custom domain

Use your own domain for your Lumi-powered booking and landing pages.

Photo gallery

Showcase your best work with a gallery on your landing page and pet profiles.

SEO-optimised pages

Your public pages are built for search engines. Get found by local pet owners.

Insights

Data that drives smarter decisions

Revenue analytics, booking trends, marketing automations, and AI-powered insights. Know your business inside and out.

Revenue analytics

Track daily, weekly, and monthly revenue. See which services drive the most income.

Booking trends

Identify peak days, popular time slots, and seasonal patterns in your bookings.

Client retention metrics

See which clients are returning, at risk of churning, or ready to be won back.

Marketing automations

Set up drip campaigns, win-back sequences, and birthday messages on autopilot.

AI assistant

Get intelligent suggestions for pricing, scheduling, and growing your business.

Google Calendar two-way sync

Bookings sync to Google Calendar. External events block time in Lumi. Stays in sync.

Staff performance

Track bookings, revenue, and utilisation per team member. Spot top performers.

Trusted by groomers across New Zealand

200+
Groomers
50,000+
Bookings managed
4.9
Average rating

Ready to simplify your grooming business?

Get started free and see the difference in your first week. No credit card required on Seedling and Grow plans.